We were the title sponsor of the FedEx 400 NASCAR Sprint Cup race benefitting Autism Speaks again this year. We worked with Autism Speaks to create a special #11 paint scheme for Denny to drive during the race to support the cause. For a minimum $11 donation, fans could "ride" on Denny's car by having their name on a puzzle piece. The promotion was very well received, we sold out of puzzle pieces and were able to donate more than $40K to Autism Speaks! Of course, I had to buy pieces for Tyler and Caroline so they could "ride along"!! It was a great race weekend, too...we got lots of love and coverage for the sponsorship and Denny finished 2nd, which is a personal best for him at Dover!!
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| Caroline's name is between the "A" and the "K" in "Speaks" on the hood. |
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| Tyler's name was on the left side, right above the Goodyear logo above the front tire. |
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